CareerATS provides a focused recruiting workflow for up to 20 users at one lower monthly price. ATS Mako targets staffing, agency, multi-location, and high-volume teams with white-label branding, integrated communication, AI ranking, onboarding, and broader automation.
Last reviewed: September 15, 2026
Quick conclusion
CareerATS is the stronger value for small hiring teams: it includes twice as many users as ATS Mako’s $299 Tiger Shark plan while costing substantially less. CareerATS delivers the essential recruiting workflow at a clear price without forcing teams into a higher tier for more user access.
The CareerATS advantage
CareerATS combines a straightforward $77.75 monthly price, 20 included users, one month free, and no credit card at signup—without requiring a higher feature tier for the core recruiting workflow.
Side-by-side summary
| Category | CareerATS | ATS Mako |
|---|---|---|
| Published price | $77.75 / month. | Reef Shark is $149 / month; Tiger Shark is $299 / month; Great White Shark is $799 / month and marked coming soon. |
| Included users | 20 users included. | Reef Shark supports up to 5 users, Tiger Shark up to 10, and the coming-soon Great White Shark plan lists unlimited users. |
| Text messaging | Connect Twilio or SignalWire; provider charges are separate. | Tiger Shark lists real-time two-way SMS and 10,000 messages monthly; Great White Shark lists unlimited SMS. |
| Specialized capabilities | Focused applicant tracking and recruiting operations. | White-label branding, AI applicant ranking, onboarding, ongoing employee management, and high-volume options. |
| Trial | One month free; no credit card at signup. | 30-day free trial; no setup fees or long-term contracts. |
Why CareerATS leads
Important differences
CareerATS includes 20 users for $77.75 per month in one published recruiting plan.
ATS Mako starts at $149 monthly for up to 5 users. Its $299 Tiger Shark plan supports up to 10 users, while the $799 unlimited-user Great White Shark plan is marked coming soon.
CareerATS supports connected email and candidate texting through Twilio or SignalWire, along with self-scheduling, reminders, scorecards, and workflows.
ATS Mako’s Tiger Shark plan publishes real-time two-way SMS, a 10,000-message monthly allowance, AI applicant ranking, a dedicated applicant site, and resume ingestion by unique email.
CareerATS is designed as a focused applicant tracking system for small hiring teams managing the recruiting lifecycle.
ATS Mako emphasizes a fully white-label experience and publishes employee onboarding, ongoing employee management, tasks, resources, and features aimed at staffing and high-volume recruiting teams.
Method
This comparison uses public first-party vendor information reviewed on September 15, 2026. Vendors can change pricing, limits, and features. Confirm the current terms directly with each vendor before purchasing.
CareerATS publishes this page and has an obvious commercial interest in the comparison. No competitor paid for placement, and we did not treat marketing claims as independent testing.
$77.75 / month, 20 users included, one month free, and no credit card at signup.
Official prices, user limits, plan features, availability, trial terms, support, and migration statements.
Official product positioning and details about communication, AI ranking, automation, scheduling, reporting, and white-label branding.
Questions
Yes, based on published prices. CareerATS is $77.75 per month with 20 users included. ATS Mako starts at $149 per month for up to 5 users.
ATS Mako advertises custom logos, colors, domains, career pages, candidate portals, job postings, and offer letters. CareerATS instead prioritizes an affordable, focused recruiting workflow for up to 20 users.
ATS Mako publishes AI applicant ranking beginning with its $299 monthly Tiger Shark plan. CareerATS focuses on applicant tracking and recruiting operations rather than advertising AI candidate ranking.
Start with one month free, no credit card at signup, then decide using your own team and process.